Advertising in the Magazine

Magazine advertising works for you

Research shows that consumers respond to magazine advertising more positively than advertising in any other medium, and most importantly, it is more likely to move them to action. International studies have shown that key decision makers and the most influential people in business turn to magazines before anything else for purchasing decisions.

Raise your profile

How much business are you missing out on because people simply don't know you exist? It's a tough question to answer, but if you raise your profile you can find out, and what's more, you'll no longer be missing out on this business. Materials Australia journal has strong presence and an effective and targeted circulation. The companies that appear in Materials Australia journal quickly become known right across the Materials community and can turn this recognition into new business. No company has ever achieved its full potential without raising its profile.

Maintain your edge

You might have been around for a while and be pretty well-known, but the market can change quickly and it is vital that you remain visible in order to keep your edge. People respond well to leaders and a strong advertising presence helps to confirm that you are an industry leader. The most successful companies in the world never shy away from reminding their customers who they are. Visibility is a key part of ensuring the ongoing success of any business and the best way to stay visible is to advertise in Materials Australia journal.

Promote your products and services

The Materials community is always on the look out for quality products and new and better ways of doing things. When companies are looking to source equipment or services in the Materials community, they turn to Materials Australia journal as a guide. By combining editorial with your advertising, you can ensure that your innovative products and services get the publicity, and more importantly, the business they deserve.

Reach your target audience

Materials Australia journal has a highly targeted circulation. Our circulation department works every day to grow and refine the list of decision makers that receive Materials Australia journal to ensure that it penetrates all relevant sectors and areas. The circulation is refreshed with every single issue. A large portion of readers are in the top-level decision making and purchasing areas of their businesses. In addition to the mailout, copies are distributed at a variety of relevant conferences and seminars throughout the year. Advertising in a specialist magazine like Materials Australia journal is one of the best ways of ensuring you reach all your customers in a single hit.

Add some prestige to your marketing efforts

Quality advertisements and editorial in Materials Australia journal are an excellent way to present your company to both a wider audience and to specific clients that you want to target. We can work with you to design an impressive and effective marketing campaign, as well as providing you with additional copies so that all your key clients can see what you're up to.

Associate your business with the right feature

Throughout the year, Materials Australia journal includes a variety of planned features designed to highlight different aspects and sectors of the Materials community. These features get a lot of attention from the right people. If you are active in one of these areas then you don't want to miss out on your feature. Check the editorial guide to the right or contact the office to find out more about upcoming features that will be relevant to your business.

Support the Materials Community

Materials Australia journal is a vital communication tool for the Materials community. It facilitates the exchange of information between Materials Australia members and with the wider community. It has the capacity communicate our views to the government and public where needed and to support research and the latest developments bringing benefits to the Materials community. The magazine relies on advertising to survive and prosper, and your support will ensure that the goals mentioned above can be achieved, for the benefit of the whole community.